On 14 March 2025, we are celebrating the 300th edition of WeekendPlus! Come with us on a journey through the evolution.
2011
The first Seniors Card newsletter, Plus! was launched in December 2011 with less than 20,000 subscribed Seniors Card members. Plus! was emailed to subscribers as a PDF document and included one or two articles of interest and one or two competitions.
2013
Feedback from members indicated they were hungry for more lifestyle content, special offers and regional stories amongst senior focused news. WeekendPlus was officially launched in February 2013 in a magazine-style format and the first edition was distributed to 48,000 Seniors Card subscribed members.

2017
In July 2017, with nearly 60,000 subscribers and after feedback from our members, the branding was revamped to better reflect the tone of the publication and to make the content clearer for readers. You can still view the archived edition here.
2022
Changing technology meant smartphones were now one of the preferred ways in which members chose to read WeekendPlus. In February 2022, following repeated feedback from members saying they couldn’t read WeekendPlus on their smartphone, we developed the new Seniors Card website to be an accessible and inclusive online experience for members with WeekendPlus as its flagship offering. Throughout it all we have partnered with Solstice Media to shine a light on the best lifestyle content from around South Australia.

WeekendPlus highlights from the past year
2024 - 2025
Over the last 12 years and 300 editions, we have published more than 2,000 articles, keeping our readers up to date with relevant news, community information, discounts, offers and lifestyle features and the ever popular competitions! In the past year alone, we published over 300 articles! We take pride in showcasing South Australian businesses, organisations and people at the heart of our community. Some of the most widely read pages are the regional content we deliver with Solstice that feeds in to the Regional Showcase program.
In 2024 we ran a total of 93 competitions with 1,000+ prizes to shows, movies and events valued at over $35,000! A huge thanks to all the promoters and providers who have made this possible! Who doesn’t love to win a prize?
Our top 3 most popular articles of 2024 may surprise you! They have included:
- 2024 Seniors Card Discounts and Deals now available!
- Seniors Card members save 4 cents per litre on fuel at United!
- Inside Ellie and Taylor Walker’s family home

It’s wonderful to see the constant engagement from seniors across South Australia through WeekendPlus. Of the 100,000 members subscribed, some of you will have been with us from the beginning and some might have joined us more recently. No matter how long you have been part of the WeekendPlus family, we hope you enjoy this special celebratory edition and trip down memory lane!
From all of us at Seniors Card, it has been a pleasure delivering WeekendPlus to you each fortnight for the past 12 years. We look forward to bringing you the next 300 editions as the WeekendPlus journey continues and evolves.
We’d love to hear from you!
We want to continue providing Seniors Card members with relevant and interesting lifestyle content for years to come. Let us know if we are on the right track by filling out a simple 6 question survey and go into the draw to win a digital subscription to SALIFE Magazine. Let us know what you love about WeekendPlus so we can provide you with more of it. Love winning prizes, want more restaurant reviews or eager to hear about what’s happening in regional SA? Let us know!

Win a digital subscription to SALIFE Magazine
Thanks to Solstice Media and Seniors Card, Seniors Card members can go into the draw to win 1 of 5 digital subscriptions valued at $59.95 each to SALIFE Magazine.
For a chance to win this prize, simply complete this simple feedback survey to let us know your thoughts about WeekendPlus. Include your name, email address and Seniors Card number at the end of the survey to go into the draw. You can also remain anonymous if you do not wish to enter the competition.
Entries close on Monday, 31 March at 5pm. Winners will be drawn randomly, and the prize will be sent via email to winners.
View the terms and conditions before entering this competition.